SmellBook

STATE TRANSFORMATION

Raw vs Roasted

Heat can create entirely new aromatic directions from the same starting material.

01

Heat creates new aroma

Roasting and baking can create toasted, browned, nutty or bitter impressions not present in the same way beforehand.

02

Preparation is part of identity

A raw ingredient, roast, grind and finished drink can deserve separate contexts.

03

SmellBook implication

Preparation state should remain visible rather than being hidden inside one generic food label.