SmellBook

SMELLBOOK SPACES

A place can have a scent identity—or intentionally have none.

Spaces will translate visual character, mood, use and context into a scent direction. Safety and appropriateness come before novelty.

01

Space type

Home, hotel, restaurant, shop, office or another environment.

02

Desired mood

Calm, bright, intimate, energetic, focused or something more specific.

03

Season / time

The same room can need a different direction by season or moment of day.

04

Intensity

Subtle background presence through to a more noticeable scent identity.

05

Avoid

Smells, styles or materials that should not be part of the direction.

RESTAURANT

Let the food lead.

A restaurant’s own food aroma should usually dominate. Added fragrance must never compete with the meal.

MEDICAL / SHARED

Fragrance-free can be the answer.

Shared or sensitivity-critical environments should default toward restraint and may be best with no added fragrance.

HOTEL / RETAIL

Identity with context.

A scent direction should match materials, brand character, airflow, intensity and the time people spend in the space.

SAFETY PRINCIPLE

Recommend directions and compliant finished products—not raw chemical dosing.

Application standards differ by product and use case. The public experience should stay on the safe side of that boundary.