Space type
Home, hotel, restaurant, shop, office or another environment.
SMELLBOOK SPACES
Spaces will translate visual character, mood, use and context into a scent direction. Safety and appropriateness come before novelty.
Home, hotel, restaurant, shop, office or another environment.
Calm, bright, intimate, energetic, focused or something more specific.
The same room can need a different direction by season or moment of day.
Subtle background presence through to a more noticeable scent identity.
Smells, styles or materials that should not be part of the direction.
A restaurant’s own food aroma should usually dominate. Added fragrance must never compete with the meal.
Shared or sensitivity-critical environments should default toward restraint and may be best with no added fragrance.
A scent direction should match materials, brand character, airflow, intensity and the time people spend in the space.
Application standards differ by product and use case. The public experience should stay on the safe side of that boundary.