STATES & TRANSFORMATIONS
A smell identity can change without becoming a different universe.
Wetness, age, heat and environment can transform how the same material or source is perceived.
Dry vs Wet
Water can change how a material releases, carries and is perceived through smell.
Explore transformation ↗02STATE TRANSFORMATIONFresh vs Aged
Time can move a smell from bright and newly made toward dry, mellow, oxidized or memory-rich territory.
Explore transformation ↗03STATE TRANSFORMATIONRaw vs Roasted
Heat can create entirely new aromatic directions from the same starting material.
Explore transformation ↗04CONTEXT TRANSFORMATIONIndoor vs Outdoor
The same source can feel different when ventilation, materials, temperature and surrounding smells change.
Explore transformation ↗