SmellBook
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HOW WE WANT TO BUILD IT

Useful, beautiful and credible.

SmellBook can be playful without pretending every idea is science. These principles are intended to keep the project ambitious while protecting clarity and trust.

01

Smell before perfume

Fragrance matters, but it is only one part of the sensory world. SmellBook is designed to include ordinary, natural, cultural and environmental smells too.

02

Human perception is not one number

Smell is personal. Community patterns can be useful, but they should not erase individual experience or be presented as clinical truth.

03

Evidence should be visible

Scientific evidence, community perception, editorial interpretation and prediction are different things. The product should make those differences clear.

04

Safety before novelty

When SmellBook eventually connects ideas to physical fragrance products or professional scenting, recommendations should respect product use, sensitivity and applicable safety standards.

05

Recommendations should earn trust

Future product recommendations should remain independent of affiliate commission. Sponsored placements, if introduced, should be clearly distinguished.

06

The technology stays behind the experience

The public product should feel human, visual and intuitive. Complex models and proprietary methods are infrastructure, not the brand story.