Transit has a sensory identity
Airports, subways and garages combine infrastructure, people, materials and airflow in distinctive ways.
EXPLAINER
Travel has its own smell vocabulary: terminals, hotel rooms, transit systems, luggage, conditioned air and unfamiliar streets.
Airports, subways and garages combine infrastructure, people, materials and airflow in distinctive ways.
Hotel rooms and lobbies can signal arrival through linen, carpet, cleaning and climate control.
Travel smells can become strong memory markers because they appear during unfamiliar or emotionally intense moments.
Travel smell identities vary strongly by country, building, season and infrastructure.