The merchandise already smells
Bookstores, florists, vintage clothing shops and produce sections carry strong native smell cues.
EXPLAINER
Smell & Retail
Retail spaces can have smell identities built from products, packaging, materials, climate control and customer activity.
Added scent can conflict
Deliberate fragrance should not compete with food, flowers, materials or customer comfort.
SmellBook direction
Retail scenting should begin by mapping the existing environment before adding a branded layer.
Retail smell identity is editorial and should not be treated as a guaranteed sales or behavior tool.