Personal context matters
A bakery can mean comfort to one person and a stressful workplace to another.
EXPLAINER
Smell & Memory
Smell can become tightly linked to places, people and periods of life, which is why two people can react very differently to the same odor.
Cultural context matters
What feels familiar, clean, festive or unpleasant can be learned through repeated experience.
Product implication
SmellBook should allow personal memory to sit beside community patterns rather than force one universal meaning.
Memory associations are personal and should not be treated as diagnostic psychological signals.