Repetition builds identity
Morning coffee, toothpaste, laundry and a regular commute can become strong smell landmarks.
EXPLAINER
Smell & Familiarity
Familiar smells are easier to recognize, name and connect to routines, places and memories.
Familiarity changes language
People often describe familiar smells by source or place rather than by abstract odor descriptors.
Personal maps diverge
What is familiar to one person may be foreign to another, which is why Global and Me should stay separate.
Familiarity is personal and cultural; it should not be treated as a measure of preference or quality.